Communicate
The material, captured while the work is done.
The record and the telling. Film, sound and the written word, for work that has to be understood by people who were not there.
In short
What it covers
Film
Documentary and record, shot on site, including places a crew cannot ordinarily be sent.
Sound
Original score and audio, and the recording of places as they actually are.
Written
Reports, briefs and the long-form account, written for the reader who has to act on them.
Identity and outreach
How the undertaking presents itself, to whom, and in what order they hear about it.
The archive
The material held, catalogued and still usable in ten years, rather than lost on a drive.
Why it sits here
Why this sits inside the firm.
Work of this kind is usually commissioned from people who will not go where it happens, or cannot. The binding constraint is not the camera or the edit. It is the capability to operate in the conditions at all, and that is the same capability the rest of the firm is retained for.
So it sits inside the firm rather than beside it. What is recorded here is work the firm was already running.
Next
Commissioned on its own or alongside the work.
It runs on the firm's own undertakings and on other people's.